In response to a request from Mr. Stephen Simmons – an esteemed committee member of this wonderful club in the heart of London. A club that has thrived through over a century of armed conflict and international piece. Mr. Simmons set us an objective to review the Army & Navy Club and to advise on improvements to this classic institution.

My survey of this property focused on the following areas for this famous club

• The Human capital and specifically the focus of management with recommendations for rationalization and improvement.

• Better use of extensive F&B facilities and recommendations on how to better present these for a younger audience.

• Renovation of existing hotel room product and recommendations for added comfort and value to members and guests.

• Review of all back of house support areas, staff facilities and parking areas.

Overall the mission was completed to the satisfaction of the operating committee with a large array of recommendations for improvement of the club with the key drive being to improve membership numbers and usage of the Army & Navy Club which has its strong competitors amongst other services clubs in London.