Our Vision

FOUNDER & EXECUTIVE DIRECTOR

Global experience in opening, operating and managing hotels in 9 countries. In the last 22 years in Thailand & the Maldives have been integral to the development of two brands and one collection of hotels - including Anantara Hotels & Resorts, 137 Pillars Group and SilverNeedle (Next) Hospitality. A Swedish born Thai national based in Bangkok & Singapore with BBA - Hotel Management Hawaii and MA - Marketing Macquarie University.

• Business Plan & Strategic Marketing Plans

• Comprehensive feasibility studies for new and existing / renovation projects.

• Representation of luxury hospitality & wellness products : PR, Sales & Marketing

• Business development support

• Recruitment and Human Capital development

• Consultant to the Beaumont Partnership Architects – 3 years

• F&B consulting for the Boutique Corporation Thailand

• Past clients include Army & Navy Club London, Pacrim Developments Sydney, Kh Jiraphant Asvatanakul / Djingland – Ranong Resort Thailand, Venke Grov / Atloy Island Norway, feasibility projections for multiple clients in Thailand & Myanmar, currently advising Inner Sanctum Wellness Retreat Sri Lanka.

TRAINING SPECIALIST – RISK ASSESSMENT & PLANNING

Max is a 40-year veteran of the hotel and hospitality industry and is as specialist in travel and hotel safety and security systems & processes.

After leaving the Sydney Police Narcotics Investigations force in 1982 to become the head of security for the Regent International Hotel in Sydney where he set the benchmarks for hotel safety and security programs which today are used across all of Australia.

Through his extensive Hong Kong based experience Maxwell was involved in conducting risk assessments for the following projects ( also through his own company):-

• Beijing Olympic Games

• Vancouver Winter Olympics

• World Cup in South Africa

• Security risk assessments for International luxury brands.

• Food Safety Audits & Training

• Information Security Audits

• Emergency Response Planning procedures

• Corporate Health, Safety and Security guidelines.

• Crisis Management Planning.

DESIGN DIRECTOR

Julian Coombs is CEO of Coombs Associates Hospitality Design, has had studios in China, HK, Singapore, Indonesia, and Thailand, working in the hospitality sector for over 30 years. He has worked in 13 different countries within Asia, 6 provinces within China, and has been contracted to 8 different, world-recognized architects and designer firms. His clients have ranged from the world’s most prominent hotel brands to private family, and even on occasions Royal family boutique hotel owners and developers. His most favored achievement is the Conde Naste Reader’s vote for the Naladhu Private Island Resort in the Maldives, as Best Resort in the World in 2017. He has lectured at art & design schools, developed design tools such as the Design Compass, and continues to pursue his passion developing design practices for his most recent start-up, Genera Sustainability, as COO.

ADMINISTRATION AND PROCUREMENT

Kh Supranee has many years experience in both event management/coordination and hotel management at a senior level in her many roles with the Anantara Hotels, Resorts and Spas as well as the Rest Detail Hotel Group in Hua Hin Thailand. Her appreciation of the requirements for luxury operators and her ability to deal with relevant authorities are huge strengths.

She has worked within the group since 2008 and before that with Anantara Group since 2001.